MAE38 Business IT

University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
léto 2022
Rozsah
2/2/0. 5 kr. Ukončení: zk.
Vyučující
Ing. Štěpán Chalupa, Ph.D. (přednášející)
Ing. Štěpán Chalupa, Ph.D. (cvičící)
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
GOALThe goal of the subject is to gain theoretical background of a use of information and communication technologies in online marketing communication and presentation of hotels (and other accomodation establishments), restaurants and other companies within tourism industry.

KNOWLEDGE Student will gain knowledge of e-business in hospitality, gastronomy and other companies with focus on online marketing communication with usage of freely available tools.

SKILLS Students are able to use MS Office and other tools for customer analysis, evaluation of effecience of marketing activities within product distribution and communication and use these within creation of future marketing presentation of selected company.

COMPETENCE Students are able to use freely available tools for analysis of marketing acitivities of selected toursim oriented company. Student is able to create online presentation of company and use basic tools for SEM, SEO and social networks. Student can use freely available CMS tools.
Osnova
  • 1.Data, information and knowledge in hospitality management.
  • 2.Information systems in hospitality industry.
  • 3.Basics of e-business for hospitality industry.
  • 4.Websites and their position within marketing.
  • 5.Static and dynamic websites.
  • 6.Websites as crutial partof marketing communication and product distribution.
  • 7.CMS systems.
  • 8.E-commerce in hospitality.
  • 9.Internet advertisement.
  • 10.Website analysis.
  • 11.Cloud Computing.
  • 12.IT security.
  • 13.Data processing and Business Intelligence.
Literatura
    povinná literatura
  • BOJANIC, D. C., REID, R. D. Hospitality marketing management. New York: Wiley, 2016. ISBN 978-1-119-19515-3.
  • BENCKENDORFF, P.J., SHELDON, P.J., FESENMAIER, D.R. Tourism Information Technology. Wallingford: CABI, 2014. ISBN: 978-1-780-64185-0.
    doporučená literatura
  • KOTLER, P. T., BOWEN, J. T., MAKENS, J., BALOGLU, S. Marketing for Hospitality and Tourism. London: Pearson Education Limited, 2016. ISBN 978-1-292-15616-3.
  • TESONE, D.V. Hospitality informationsystems and E-commerce. Hoboken, N.J.:Wiley, 2006. ISBN 978-0-471-47849-2.
Výukové metody
Lectures and seminars.
Metody hodnocení
Written and oral examination based on semestral project and theoretical basics. At least 60 % of correct answers neede to pass.
Vyučovací jazyk
Angličtina
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2019, léto 2020, léto 2021, léto 2023, zima 2023, léto 2024, zima 2024.