HOE204 Entrepreneurship in Hospitality and Gastronomy

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
summer 2023
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Petr Studnička, PhD. (lecturer)
Ing. Jiří Zelený, Ph.D. (lecturer)
Ing. Jiří Zelený, Ph.D. (seminar tutor)
Guaranteed by
Ing. Petr Studnička, PhD.
Katedra hotelnictví – University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Objectives of this course: The aim of the Hospitality and Gastronomy Entrepreneurship course is to acquaint students with the specifics of doing business in the field of accommodation and catering services, and the peculiarities of business management in the tourism sector. The course also focuses on micro enterprises and family type of companies.Based on the foundations taught in this course, this student will be prepared for managerial functions in small and medium-sized enterprises. This course also serves as preparation for the follow-up master study: Hospitality and Spa Management. Knowledge: The student will gain a basic overview of micro-, small or medium enterprises, the role of manager, and its basic tasks in business in hospitality and gastronomy. Skills: This course will contribute to the student's ability to orient themselves in business activities management or owner of a company focused on providing accommodation and catering services. Abilities: The student will be able to manage the business in the field of hospitality and gastronomy.
Syllabus (in Czech)
  • 1. Defining the subject content - definitions of business, hospitality, gastronomy; Accommodation and catering services; Differences between accommodation and catering services and facilities in the Czech Republic. 2. Existing legislation in the field - Licensing Act; Tax laws; Other legislative norms. 3. Legislative changes in relation to the field - Energy Performance Certifications, allergen labeling; visa issues and reporting obligation; Smoking prohibitions, electronic records of sales. 4. Control activities in the field - the definition of control activities; external bodies carrying out inspection work; requirements for mass caterers. 5. Economic management of the hotel / restaurant - budgeting, forecasting; key performance indicators; Ratios in the hospitality industry. 6. Forms of business in hospitality and gastronomy - classification and characteristics of tourism businesses; independent hotels; hotel groups and hotel chains. 7. Social aspects in hospitality and gastronomy - promoting social tourism; subsidy programs and projects implemented; social tourism in the context of hospitality. 8. Public aid in hospitality and gastronomy - the definition and the permissibility of public aid; EU operational programs in the Czech Republic between 2007 - 2013 and 2014 - 2020; grant titles in hospitality and gastronomy. 9. Shadow Economy in hospitality and gastronomy - the definition and breakdown of the informal economy; Grey economy in the HORECA sector; introduction of electronic records of sales in the Czech Republic. 10. Current trends in hospitality and gastronomy - performances in tourism and hospitality worldwide; Current trends; shared economy.
Literature
    required literature
  • BROOKES, Maureen and Levent ALTINAY. Entrepreneurship in Hospitality and Tourism: A Global Perspective. 2015. info
    not specified
  • Ppt presentations in IS
  • RIMMINGTON, Michael, Clare WILLIAMS and Alison MORRISON. Entrepreneurship in the Hospitality, Tourism and Leisure Industries. Routledge. Routledge, 2009. info
Assessment methods (in Czech)
attendance at seminars min 75% Credit: 1. Presentation of news from the field, 2. Written credit test Oral examination
Language of instruction
English
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms summer 2020, summer 2021, summer 2022, summer 2024.
  • Enrolment Statistics (summer 2023, recent)
  • Permalink: https://is.ucp.cz/course/ucp/summer2023/HOE204