CRE26 Fundamentals of Tourism for Hospitality Management

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
winter 2013
Extent and Intensity
4/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Alexej Kondrashov (lecturer)
Ing. Alexej Kondrashov (seminar tutor)
Guaranteed by
Ing. Pavel Attl, Ph.D.
Katedra cestovního ruchu – University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Contact Person: Ing. Pavel Attl, Ph.D.
Prerequisites
The course assumes no prior background beyond rudimentary business English language skills. This course is offered for the students at the first year of Bachelor study program.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The objective is to introduce tourism as a global and fast growing phenomenon and examine its social, economic and environmental effects. Course provides information on the current trends in the global as well as European hospitality industry. This course looks at what the tourism industry is and does, and why it is such an important global business. Students will be provided with the state-of-the-art knowledge and concepts of tourism industry. Upon successful completion of this course students will be familiar with major principles of destination marketing and management and will understand the specifics of distribution channels and the impacts of new technologies. Course encompasses information of all travel sectors: accommodation, attractions, travel organizers (tour operators and travel agents), food and beverage, events and conferences and the transportation sector. Students will understand the importance of transportation sector that enables travelling and therefore connects tourist generating areas with tourist destinations. Insights into the role of different modes of transport such as water, land and air will be provided. Students will acquire knowledge about practices in accommodation sector and understand the diversity of the food and beverage industry. Particular attention will be paid into building knowledge of travel trade sector which encompasses operations of tour operators and travel agencies. Knowledge of specific forms of tourism as Meetings, Conventions, Incentive travel and Health and Spa will be also provided during the course. In addition, students will also recognize the importance of natural resource conservation and sustainable tourism development. They will be provided with the knowledge of ecotourism and its benefits as well as dangers and limitations toward the life of local population. Special attention will be also paid to the future development of tourism and its growing role in international trade in services as well as its effects toward economic development and understanding foreign cultures. Besides economic and social aspects this course also includes fundamentals of Tourism Geography. A concept of the UNWTO and the general information about the regional geography including tourist destination countries in Europe, Asia, Americas and Africa and the Middle East will be provided. Course comprises key elements of the geography of tourism such as geographic location, climate and tourism, the geographic distribution of resources for tourism, the geography of demand for tourism, the geography of transport flows.
Syllabus
  • 1. Theoretical background (definitions, key concepts, typology and prerequisites for tourism development). Tourist regions, concept of the UNWTO. Current trends in the global and European hospitality industry. 2. International, national and regional organizations in tourism. Brief history of travel & tourism; Tourist services categorization and classification. 3. Information technologies in tourism; 4. The economics of tourism (effects toward national economies, macroeconomics and statistics of tourism, travel balances and the balance of payments). 5. Travel & tourism sectors: transportation. 6. Accommodation; Food and beverage sector. 7. Travel organizers: tour operators and travel agencies. Meetings, conventions and incentive travel. 8. Health and spa tourism. The global spa and wellness concepts. The spa industry structures and key industry statistics, spa associations. Typology of spa destinations in the Czech Republic. Czech spa operating company’s analysis. 9. Tourist attractions sector. Destination management and marketing principles (market segmentation, marketing mix, distribution channels). 10. Tourism and the environment. The future trends and threats in global tourism development. 11. Geography of world tourist destinations: Europe, Asia, Americas, Africa and the Middle East. 12. Geographic distribution of resources for tourism, the geography of demand for tourism, and the geography of transport flows.
Literature
    recommended literature
  • 2. Boniface B. and Cooper C.: Worldwide Destinations: The Geography ofTravel and Tourism, Butterworth-Heinemann, 657 pages, 2009, ISBN 978-0-7506-8947-2.
  • 1. Goeldner C., Ritchie B.: Tourism: principles, practices, philosophies, John Wiley and Sons,Inc., Hoboken, New Jersey, 514 pages, 2012, ISBN 978-1-118-07177-9.
Teaching methods
Integrated and Lecture Method of Teaching, Group Discussion, Case studies presentation
Assessment methods
Required lecture attendance -70 %; Papers-Term Paper; Exam-Oral Examination
Language of instruction
English
Further comments (probably available only in Czech)
Information on completion of the course: z | zk | klicovy_predmet
The course can also be completed outside the examination period.
The course is also listed under the following terms summer 2015, summer 2016, summer 2017, summer 2018, winter 2018, winter 2019, winter 2020, winter 2021, winter 2022.
  • Enrolment Statistics (winter 2013, recent)
  • Permalink: https://is.ucp.cz/course/ucp/winter2013/CRE26