HOE202 Hotel Reservation and Restaurant Systems

University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
zima 2023
Rozsah
2/2/0. 5 kr. Doporučované ukončení: zk. Jiná možná ukončení: z.
Vyučující
Ing. Štěpán Chalupa, Ph.D. (přednášející)
Ing. Štěpán Chalupa, Ph.D. (cvičící)
Ing. Jiří Zelený, Ph.D. (náhr. zkoušející)
Garance
Kontaktní osoba: Ing. Štěpán Chalupa, Ph.D.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
GOAL: The goal of the subject is widening the theoretical knowledge of the distribution of hotel services.
KNOWLEDGE: Student will gain a general knowledge of e-business with a focus on hotel product distribution. Nevertheless, the student will gain knowledge about selected distribution channels, their pros and cons. Lastly, the student will gain knowledge about marketing segmentation and its specification within the hospitality industry.
SKILS: Successful passing of the course will give the student the ability to use fluently PMS and POS systems. These skills are required for further use of other systems.
COMPETENCE: Student is able to apply gained knowledge while creating effective distribution mix with a focus on direct channels. The student is able to work with PMS and POS systems and use them for Front-Office activities (reception and reservations department).
Osnova
  • 1. Hotel information system 2. Distribution of hotel products 3. Market segmentation 4. Offline distribution and its characteristics 5. Online distribution and its characteristics 6. OTA – online travel agents. 7. GDS – Global distribution systems. 8. Meta-Search Engines. 9. Websites and Web Booking Engines 10. Social networks and their importance within the distribution 11. Complex solutions in hotel e-business 12. POS 13. Online reservation portals in gastronomy
Literatura
    povinná literatura
  • BOJANIC, D. C., REID, R. D. Hospitality marketing management. New York: Wiley, 2016. ISBN 978 - 1 - 119 - 19515 - 3 .
  • KOTLER, P. T., BOWEN, J. T., MAKENS, J., BALOGLU, S. Marketing for Hospitality and Tourism. London: Pearson Education Limited, 2016. ISBN 978 - 1 - 292 - 15616 - 3.
    doporučená literatura
  • TESONE, D. V. Hospitality information systems and E - commerce. Hoboken, N.J.: Wiley, 2006. ISBN 978 - 0 - 471 - 47849 - 2 .
  • WEARNE, N., MORRISON, A. J. Hospitality marketing. New York: Rout ledge, 2011. ISBN 0 - 7506 - 2688 - 7.
Výukové metody
Lectures and seminars.
Metody hodnocení
Student receives credit for active attendance on at least 75 % of the seminar. During seminars, the student must fulfil partial objectives connected with selected PMS and POS systems. Written examination consist of two separate parts focused on theoretical knowledge of distribution in the hospitality industry and market knowledge of usable tools. To pass, students need to get at least 60% of the possible points for individual parts.
Vyučovací jazyk
Angličtina
Předmět je zařazen také v obdobích zima 2019, zima 2020, zima 2021, zima 2022, zima 2024.