EKE65 Revenue Management

University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
léto 2024
Rozsah
0/2/0. 3 kr. Ukončení: z.
Vyučující
Ing. Jiřina Jenčková, Ph.D. (cvičící)
Ing. Jiří Zelený, Ph.D. (náhr. zkoušející)
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The aim of the course is to provide knowledge and skills in the field of price management and hotel costs from the point of view of revenue management.
Osnova
  • Objectives of the TRM course The principle aim of this course is to enable the student to develop their knowledge of Total Revenue Management practices including how to: 1. Understand the core components of revenue management and how these are applied within the Hospitality service sector. 2. Understand the motivation of the customer in making purchase decisions. 3. Understand the influence of the economic cycle in consumers purchase decisions. 4. Understand the nature of competitive markets. 5. Understand the principles of market segmentation for a hotel. 6. Understand the core components of pricing and its impact (in a variety of demand periods) on value perception. 7. Understand the key skills required for a revenue manager. As you progress through this course you have the opportunity to test your knowledge and understanding using the interactive Hotel Simulator tool.
Literatura
    povinná literatura
  • DAVID K. HAYES a ALLISHA MILLER. Revenue management for the hospitality industry. John Wiley & Sons, Inc., Hoboken, New Jersey, 2011. ISBN 978-0-470-39308-6. info
    doporučená literatura
  • Ivanov, Stanislav (2014). Hotel Revenue Management: From Theory to Practice. Varna: Zangador. ISBN: 978-954-92786-3-7
Výukové metody
Lectures and student presentations of case studies, class discussion
Metody hodnocení
To obtain the credit it is necessary to meet the following 3 conditions: 1) Active participation in at least 75% of seminars (75 % attendace) 2) PPT Presentation of the selected topic (30 minutes + discussion) 3) Final test (50 % of correct answers is needed to pass)
Vyučovací jazyk
Angličtina
Informace učitele
Ing. Jiřina Jenčková, Ph.D. Jenckova@vsh.cz Consultation hours listed in the IS (7.3., 4.4., 23.5.2024, Svídnická 506, Praha 8).
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2018, léto 2019, léto 2020, léto 2021, léto 2022, zima 2022.