B 2013

Strategický marketing - Strategie a trendy

JAKUBÍKOVÁ, Dagmar

Basic information

Original name

Strategický marketing - Strategie a trendy

Name in Czech

Strategický marketing - Strategie a trendy

Authors

JAKUBÍKOVÁ, Dagmar

Edition

2. vyd. Praha, 368 pp. 2013

Publisher

Grada Publishing

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Publication form

printed version "print"

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-247-4670-8

Tags

Reviewed
Changed: 20/11/2013 08:29, Ing. Bc. Jan Chromý, Ph.D.