D 2014

Marketingová komunikace: čas a změny

JAKUBÍKOVÁ, Dagmar

Basic information

Original name

Marketingová komunikace: čas a změny

Name in Czech

Marketingová komunikace: čas a změny

Name (in English)

Promotion: Time and Changes

Authors

Edition

1. vyd. Praha, Strategie a tektika marketingu pro e-business v hotelnictví a dalších oblastech ekonomiky - Strategy and Marketing Tactics in e-Business of Hospitality and Other Spheres, p. 26-31, 6 pp. 2014

Publisher

Extrasystem Praha

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Publication form

electronic version available online

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-87570-17-3

Tags

International impact, Reviewed
Changed: 8/4/2014 11:27, Ing. Bc. Jan Chromý, Ph.D.