2015
Global Marketing
KEEGAN, Warren J. and Mark C. GREENBasic information
Original name
Global Marketing
Name in Czech
Globální marketing
Name (in English)
Global Marketing
Authors
KEEGAN, Warren J. and Mark C. GREEN
Edition
8. vyd. 608 pp. 2015
Publisher
Pearson Education Limited
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN
978-1-292-01738-9
Changed: 1/2/2015 17:25, JUDr. Ing. Miroslav Okrouhlý, M.Sc.