J 2015

Approaches to the Economization of Cultural Heritage in Context of Destination Management in the Czech Republic

TITTELBACHOVÁ, Šárka, Tomáš GAJDOŠÍK, Gabriela HRUBCOVÁ and Jan ŠRÁMEK

Basic information

Original name

Approaches to the Economization of Cultural Heritage in Context of Destination Management in the Czech Republic

Name in Czech

Přístup k ekonomizaci kulturního dědictví v kontextu destinačního managementu v ČR

Authors

TITTELBACHOVÁ, Šárka, Tomáš GAJDOŠÍK, Gabriela HRUBCOVÁ and Jan ŠRÁMEK

Edition

Journal of Competitiveness, Zlín, Univerzita Tomáše Bati ve Zlíně Fakulta managementu a ekonomiky, 2015, 1804-171X

Other information

Type of outcome

Article in a journal

Confidentiality degree

is not subject to a state or trade secret

References:

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

DOI

Keywords (in Czech)

Kultruní turismus, památkové objekty, kulturní dědictví, kooperace podniků, destinační management, ekonomizace

Keywords in English

Cultural tourism, Monuments, Heritage, Interagency cooperation, Destination management, Economization

Tags

International impact, Reviewed
Changed: 6/5/2015 16:06, Ing. Šárka Tittelbachová, Ph.D.

Abstract

ORIG CZ

V originále

Cultural monuments are one of the strongest stakeholders at the regional level of tourism in the Czech Republic. There is a huge potential for cooperation between destination management and cultural monuments at the regional level. However, these possibilities are not fully established yet. The article is based on the survey conducted among managers of cultural monuments in the selected region of the Czech Republic to demonstrate the importance of cooperation between these two subjects. On the basis of the survey and analysis of the possibilities of cooperation between tourism industry and cultural monuments at the regional level, the new ways of cooperation are recommended.