2015
Event marketing. Studijní opora.
JAKUBÍKOVÁ, DagmarBasic information
Original name
Event marketing. Studijní opora.
Authors
JAKUBÍKOVÁ, Dagmar
Edition
První vydání. Praha, 107 pp. 2015
Publisher
VŠH v Praze
Other information
Language
Czech
Type of outcome
Teaching aids, texts (including individual chapters in textbooks)
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
electronic version available online
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN
978-80-87411-66-7
Keywords (in Czech)
marketing, marketingová komunikace, komunikační mix, MICE, event marketing,experimental marketing
Tags
Reviewed
Changed: 7/10/2015 15:45, doc. Ing. Dagmar Jakubíková, Ph.D.