2013
Strategický marketing. Strategie a trendy
JAKUBÍKOVÁ, DagmarBasic information
Original name
Strategický marketing. Strategie a trendy
Authors
Edition
2., rozšířené vydání. Praha, 368 pp. 2013
Publisher
Grada Publishing, a.s.
Other information
Language
Czech
Type of outcome
Book on a specialized topic
Field of Study
50200 5.2 Economics and Business
Country of publisher
Czech Republic
Confidentiality degree
is not subject to a state or trade secret
Publication form
printed version "print"
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN
978-80-247-4670-8
Keywords (in Czech)
firma, řízení, marketing, strategický marketing, marketingová analýza, strategické cíle, marketingové strategie, marketingový mix
Tags
International impact, Reviewed
Changed: 7/10/2015 15:24, doc. Ing. Dagmar Jakubíková, Ph.D.