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@inproceedings{16526, author = {Hán, Jan and Lustigová, Zdena and Chalupa, Štěpán}, address = {Opava}, keywords = {Data mining, text mining, hotel, reviews}, howpublished = {paměťový nosič}, language = {eng}, location = {Opava}, isbn = {978-80-7510-203-4}, publisher = {Slezská univerzita v Opavě}, title = {DATA MINING IN HOSPITALITY}, year = {2016} }
TY - JOUR ID - 16526 AU - Hán, Jan - Lustigová, Zdena - Chalupa, Štěpán PY - 2016 TI - DATA MINING IN HOSPITALITY PB - Slezská univerzita v Opavě CY - Opava SN - 9788075102034 KW - Data mining, text mining, hotel, reviews N2 - This article is focused on application of modern analytical software that include data mining and text mining tools for processing and analysing „Big Data“ available from online reservation (booking) and metasearch portals. The analysis of structured and unstructured data hidden in the form of thousands of customer reviews might bring the new understanding of customer’s behaviour and also valuable insights for hotel marketing and customer relationship management. Two case studies done by authors in 2013 and 2015 are presented. ER -
HÁN, Jan, Zdena LUSTIGOVÁ a Štěpán CHALUPA. \textit{DATA MINING IN HOSPITALITY}. Opava: Slezská univerzita v Opavě, 2016. ISBN~978-80-7510-203-4.
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