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@inproceedings{21125, author = {Chalupa, Štěpán}, address = {Praha}, keywords = {Social networks, hospitality industry, Facebook, marketing communication}, language = {eng}, location = {Praha}, isbn = {978-80-87411-99-5}, pages = {47-53}, publisher = {Vysoká škola hotelová v Praze 8, spol. s r.o.}, title = {How Do Prague Hotels Use Social Networks}, year = {2017} }
TY - JOUR ID - 21125 AU - Chalupa, Štěpán PY - 2017 TI - How Do Prague Hotels Use Social Networks PB - Vysoká škola hotelová v Praze 8, spol. s r.o. CY - Praha SN - 9788087411995 KW - Social networks, hospitality industry, Facebook, marketing communication N2 - Social networks plays crucial role in marketing communication and distribution of hotel products from both perspectives, hotel‘s and customer‘s. Several research papers were focused on the impact of social media content on customer’s decision making process and hotel productivity. The goal of this paper is to describe the way hotels in Prague use social networks as a part of their marketing communication and product distribution. ER -
CHALUPA, Štěpán. \textit{How Do Prague Hotels Use Social Networks}. Praha: Vysoká škola hotelová v Praze 8, spol. s r.o., 2017, s.~47-53. ISBN~978-80-87411-99-5.
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