Detailed Information on Publication Record
2017
How Do Prague Hotels Use Social Networks
CHALUPA, ŠtěpánBasic information
Original name
How Do Prague Hotels Use Social Networks
Authors
Edition
Praha, p. 47-53, 2017
Publisher
Vysoká škola hotelová v Praze 8, spol. s r.o.
Other information
Language
English
Type of outcome
Stať ve sborníku
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN
978-80-87411-99-5
Keywords in English
Social networks, hospitality industry, Facebook, marketing communication
Změněno: 11/6/2018 08:25, Ing. Štěpán Chalupa, Ph.D.
Abstract
V originále
Social networks plays crucial role in marketing communication and distribution of hotel products from both perspectives, hotel‘s and customer‘s. Several research papers were focused on the impact of social media content on customer’s decision making process and hotel productivity. The goal of this paper is to describe the way hotels in Prague use social networks as a part of their marketing communication and product distribution.