INTRODUCTION OF NEW PRODUCT

@inproceedings{21846,
   author = {Skupinová, Sylva and Máče, Jan and Smotlachová, Eliška},
   address = {Olomouc},
   edition = {první},
   editor = {Pavla Slavíčková, Tomas Talášek},
   keywords = {wage, price, product, regression, correlation},
   howpublished = {elektronická verze "online"},
   location = {Olomouc},
   isbn = {978-80-244-5392-7},
   pages = {418-424},
   publisher = {Palackého univerzita Olomouc},
   title = {INTRODUCTION OF NEW PRODUCT},
   year = {2018}
}

TY  - JOUR
ID  - 21846
AU  - Skupinová, Sylva - Máče, Jan - Smotlachová, Eliška
PY  - 2018
TI  - INTRODUCTION OF NEW PRODUCT
PB  - Palackého univerzita Olomouc
CY  - Olomouc
SN  - 9788024453927
KW  - wage, price, product, regression, correlation
N2  - This article deals with introduction of the new product on the Czech market. The selected commodity are electric bicycles which are being offered on the market since 2014. In the time series 2014-2017 there was observed a quantity of the sold units and their price. There were performed the source data regression and correlation analyses. The data were further confronted with basic economic indicators in the Czech Republic, namely with a gross monthly wage and an average retirement pension. To analyse the enter data there were used regression and correlation analyses. Correlation coefficients exceeded 0.9 in all cases. Linear regression models were used to determine the lifecycle phases of the monitored product, including the development prediction for the following period. From the calculated linear functions it is possible to assume the trend retention for this year, based on estimated increase of both average wage and pension, as presented in the literary sources.
ER  - 

SKUPINOVÁ, Sylva, Jan MÁČE a Eliška SMOTLACHOVÁ. \textit{INTRODUCTION OF NEW PRODUCT}. Online. první. Olomouc: Palackého univerzita Olomouc, 2018, s.~418-424. ISBN~978-80-244-5392-7.