J 2018

Corporate social responsibility in hotel industry: Empirical analysis of transitional market

ČECH, Petr, Irena JINDŘICHOVSKÁ and Jiří NEUBAUER

Basic information

Original name

Corporate social responsibility in hotel industry: Empirical analysis of transitional market

Authors

ČECH, Petr (203 Czech Republic, guarantor, belonging to the institution), Irena JINDŘICHOVSKÁ (203 Czech Republic) and Jiří NEUBAUER

Edition

International Journal of Economics and Business Administration, Piraeus, Greece, International Strategic Management Association, 2018, 2241-4754

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

Greece

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Keywords in English

Corporate Social Responsibility; Hospitality Management; Hotel Industry; Manager; Statistical Analysis

Tags

International impact, Reviewed
Změněno: 17/12/2018 16:54, doc. Ing. Petr Čech, Ph.D.

Abstract

V originále

Using the non-parametric approach and data assembled by questionnaire survey among top and middle managers of hotels and hotel chains, the authors analyse management views on the importance of selected areas of Corporate Social Responsibility. The examined areas were the area of the relevant community, the economic, social and environmental areas. The aim of this paper is to find what importance do managers attribute to individual activities in selected CSR areas in hotel industry and whether they are influenced by any characteristic features of hotels in question. The research outcomes confirm the current state of development in the area CSR in transitional economy, which does not appreciate the complexity of current business world and concentrates predominantly on short and medium-term goals. Among positive Czech specifics we can certainly count the detailed knowledge of local conditions in local environment and willingness of employees to provide additional services to their customers, which creates positive response from clients and contributes to their loyalty.