Detailed Information on Publication Record
2018
Corporate social responsibility in hotel industry: Empirical analysis of transitional market
ČECH, Petr, Irena JINDŘICHOVSKÁ and Jiří NEUBAUERBasic information
Original name
Corporate social responsibility in hotel industry: Empirical analysis of transitional market
Authors
ČECH, Petr (203 Czech Republic, guarantor, belonging to the institution), Irena JINDŘICHOVSKÁ (203 Czech Republic) and Jiří NEUBAUER
Edition
International Journal of Economics and Business Administration, Piraeus, Greece, International Strategic Management Association, 2018, 2241-4754
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Field of Study
50204 Business and management
Country of publisher
Greece
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Corporate Social Responsibility; Hospitality Management; Hotel Industry; Manager; Statistical Analysis
Tags
International impact, Reviewed
Změněno: 17/12/2018 16:54, doc. Ing. Petr Čech, Ph.D.
Abstract
V originále
Using the non-parametric approach and data assembled by questionnaire survey among top and middle managers of hotels and hotel chains, the authors analyse management views on the importance of selected areas of Corporate Social Responsibility. The examined areas were the area of the relevant community, the economic, social and environmental areas. The aim of this paper is to find what importance do managers attribute to individual activities in selected CSR areas in hotel industry and whether they are influenced by any characteristic features of hotels in question. The research outcomes confirm the current state of development in the area CSR in transitional economy, which does not appreciate the complexity of current business world and concentrates predominantly on short and medium-term goals. Among positive Czech specifics we can certainly count the detailed knowledge of local conditions in local environment and willingness of employees to provide additional services to their customers, which creates positive response from clients and contributes to their loyalty.