D 2020

Increasing Development of all Different Industries in the World Brought also Changes into the Management of Tourism Industry in the Czech Republic (Theoretical Study)

CHADT, Karel, Marek MERHAUT and Vendula HARTVICHOVÁ

Basic information

Original name

Increasing Development of all Different Industries in the World Brought also Changes into the Management of Tourism Industry in the Czech Republic (Theoretical Study)

Authors

CHADT, Karel, Marek MERHAUT and Vendula HARTVICHOVÁ

Edition

Poprad, Slovak Republic, Conference Proceedings from International Scientific Conference - In September 2019. Proceedings were indexed in WoS in 2020, p. 319 - 331, 13 pp. 2020

Publisher

Faculty of Education Catholic University in Ružomberok

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-561-0671-6

Keywords in English

Keywords: analysis; family; hospitality; management; tourism; service

Tags

International impact, Reviewed
Změněno: 6/2/2020 13:15, doc. Mgr. Ing. Karel Chadt, CSc.

Abstract

V originále

The study was intended to analyze families with children as a market segment in tourism industry. Family as a market segment profile is examined from sociological and marketing point of view and is analyzed its position in the tourism market. A total of one hundred eleven families with children were addressed, out of them one hundred were willing to respond designed questionnaire and revealed their individual needs. Findings show preferences and needs of families. The main aim of this study is an analysis of the individual needs of families with children in order to identify them as a hospitality market segment profile.