CHROMÝ, Jan, Lenka TURNEROVÁ and Eva OTTOVÁ. The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels. Online. In Khalid S. Soliman. Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage. 1st. Madrid: International Business Information Management Association, 2019, p. 1937-1944. ISBN 978-0-9998551-3-3.
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Basic information
Original name The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels
Name in Czech Analýza pro využití obsahu webových stránek zákazníky čtyřhvězdičkových hotelů v Praze
Name (in English) The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels
Authors CHROMÝ, Jan, Lenka TURNEROVÁ and Eva OTTOVÁ.
Edition 1st. Madrid, Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage, p. 1937-1944, 8 pp. 2019.
Publisher International Business Information Management Association
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 21101 Food and beverages
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-0-9998551-3-3
UT WoS 000556337403013
Keywords (in Czech) webové stránky, hotely, zákazníci, Praha
Keywords in English websites, hotels, customers, Prague
Tags International impact, Reviewed
Changed by Changed by: Ing. Bc. Jan Chromý, Ph.D., učo 4147. Changed: 11/10/2020 14:00.
Abstract
The aim of this article is to introduce the results of a pilot study which focused on analysing availability of selected content on the websites of Prague four-star hotels. This study is a part of a more extensive research of selected indicators on websites of various business areas. The individual phases of the entire research are designed to be carried out in a long term, gradually and always exclusively for a specific business area. The choice of the particular field for each phase is the key to the selection of indicators studied on the websites which are field-specific. All phases share the underlying hypothesis that the most of hotels utilise every available opportunity to gain and maintain customers. This article focuses on the contents and availability of relevant data on websites of Prague fourstart hotels in relation to marketing, communication and business. Content level was analysed on a dichotomous scale, with the aim to determine the existence, non-existence respectively, of relevant data and the possibility to communicate them appropriately. An inquiry was also made into the existence of utilities which may not necessarily carry informational value but enhance the comforts of the beholders. Example of this may be the number of languages in which the website is available. The research does not cover the availability of basic and standard information about the hotels, i.e. the room being equipped with a bed. The results may serve as a guideline how to improve relations between hotels and their customers in the future.
Abstract (in English)
The aim of this article is to introduce the results of a pilot study which focused on analysing availability of selected content on the websites of Prague four-star hotels. This study is a part of a more extensive research of selected indicators on websites of various business areas. The individual phases of the entire research are designed to be carried out in a long term, gradually and always exclusively for a specific business area. The choice of the particular field for each phase is the key to the selection of indicators studied on the websites which are field-specific. All phases share the underlying hypothesis that the most of hotels utilise every available opportunity to gain and maintain customers. This article focuses on the contents and availability of relevant data on websites of Prague fourstart hotels in relation to marketing, communication and business. Content level was analysed on a dichotomous scale, with the aim to determine the existence, non-existence respectively, of relevant data and the possibility to communicate them appropriately. An inquiry was also made into the existence of utilities which may not necessarily carry informational value but enhance the comforts of the beholders. Example of this may be the number of languages in which the website is available. The research does not cover the availability of basic and standard information about the hotels, i.e. the room being equipped with a bed. The results may serve as a guideline how to improve relations between hotels and their customers in the future.
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