PETŘÍČEK, Martin, Štěpán CHALUPA a Dávid MELAS. Model of Price Optimization as a Part of Hotel Revenue Management - Stochastic Approach. Mathematics. Switzerland: MDPI, 2021, roč. 9, č. 1552, s. 1-16. ISSN 2227-7390. Dostupné z: https://dx.doi.org/10.3390/math9131552.
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Základní údaje
Originální název Model of Price Optimization as a Part of Hotel Revenue Management - Stochastic Approach
Název anglicky Model of Price Optimization as a Part of Hotel Revenue Management - Stochastic Approach
Autoři PETŘÍČEK, Martin, Štěpán CHALUPA a Dávid MELAS.
Vydání Mathematics, Switzerland, MDPI, 2021, 2227-7390.
Další údaje
Typ výsledku Článek v odborném periodiku
Stát vydavatele Švýcarsko
Utajení není předmětem státního či obchodního tajemství
Organizační jednotka University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
Doi http://dx.doi.org/10.3390/math9131552
Klíčová slova anglicky accommodation service; nonlinear programming; price optimization; revenue management; price elasticity
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnil: doc. Ing. Martin Petříček, Ph.D., učo 14750. Změněno: 12. 7. 2021 10:30.
Anotace
The paper is focusing on the problem of price optimization in the area of accommodation services. The main aim is to propose a novel simulation-based methodology of price optimization based on the customer’s price acceptance. The authors create a model based on the known approaches but extended by the stochastic approach and optimization based on the coefficient of price elasticity. The whole model is created, the price is set and optimized in two steps. The first step makes segmentation and optimization (with the price elasticity approach). The second step then sets the price of the reservation—the final price for a customer. This reservation price is mainly determined by knowledge of the length of stay, occupancy and booking lead time. All those parameters are described in the text from the economic point of view and make the base for the whole and complex revenue management model.
Anotace anglicky
The paper is focusing on the problem of price optimization in the area of accommodation services. The main aim is to propose a novel simulation-based methodology of price optimization based on the customer’s price acceptance. The authors create a model based on the known approaches but extended by the stochastic approach and optimization based on the coefficient of price elasticity. The whole model is created, the price is set and optimized in two steps. The first step makes segmentation and optimization (with the price elasticity approach). The second step then sets the price of the reservation—the final price for a customer. This reservation price is mainly determined by knowledge of the length of stay, occupancy and booking lead time. All those parameters are described in the text from the economic point of view and make the base for the whole and complex revenue management model.
VytisknoutZobrazeno: 21. 5. 2024 23:33