PETŘÍČEK, Martin, Štěpán CHALUPA a Dávid MELAS. Model of Price Optimization as a Part of Hotel Revenue Management - Stochastic Approach. Mathematics. Switzerland: MDPI, 2021, roč. 9, č. 1552, s. 1-16. ISSN 2227-7390. Dostupné z: https://dx.doi.org/10.3390/math9131552. |
Další formáty:
BibTeX
LaTeX
RIS
@article{27105, author = {Petříček, Martin and Chalupa, Štěpán and Melas, Dávid}, article_location = {Switzerland}, article_number = {1552}, doi = {http://dx.doi.org/10.3390/math9131552}, keywords = {accommodation service; nonlinear programming; price optimization; revenue management; price elasticity}, issn = {2227-7390}, journal = {Mathematics}, title = {Model of Price Optimization as a Part of Hotel Revenue Management - Stochastic Approach}, volume = {9}, year = {2021} }
TY - JOUR ID - 27105 AU - Petříček, Martin - Chalupa, Štěpán - Melas, Dávid PY - 2021 TI - Model of Price Optimization as a Part of Hotel Revenue Management - Stochastic Approach JF - Mathematics VL - 9 IS - 1552 SP - 1-16 EP - 1-16 PB - MDPI SN - 22277390 KW - accommodation service KW - nonlinear programming KW - price optimization KW - revenue management KW - price elasticity N2 - The paper is focusing on the problem of price optimization in the area of accommodation services. The main aim is to propose a novel simulation-based methodology of price optimization based on the customer’s price acceptance. The authors create a model based on the known approaches but extended by the stochastic approach and optimization based on the coefficient of price elasticity. The whole model is created, the price is set and optimized in two steps. The first step makes segmentation and optimization (with the price elasticity approach). The second step then sets the price of the reservation—the final price for a customer. This reservation price is mainly determined by knowledge of the length of stay, occupancy and booking lead time. All those parameters are described in the text from the economic point of view and make the base for the whole and complex revenue management model. ER -
PETŘÍČEK, Martin, Štěpán CHALUPA a Dávid MELAS. Model of Price Optimization as a Part of Hotel Revenue Management - Stochastic Approach. \textit{Mathematics}. Switzerland: MDPI, 2021, roč.~9, č.~1552, s.~1-16. ISSN~2227-7390. Dostupné z: https://dx.doi.org/10.3390/math9131552.
|