J 2021

ATTITUDES OF CZECHS TOWARDS SPAS DURING THE COVID-19 PANDEMIC

JANEČEK, Petr and Dagmar JAKUBÍKOVÁ

Basic information

Original name

ATTITUDES OF CZECHS TOWARDS SPAS DURING THE COVID-19 PANDEMIC

Name in Czech

Postoje Čechů k lázeňství během pandemie onemocnění covid-19

Authors

JANEČEK, Petr and Dagmar JAKUBÍKOVÁ

Edition

Acta academica karviniensia, 2021

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Keywords in English

customer attitudes; pandemic COVID-19; spa; spa perception

Tags

International impact, Reviewed
Změněno: 2/2/2022 09:49, Ing. Štěpán Chalupa, Ph.D.

Abstract

V originále

The spa industry is historically a very important part of the Czech economy. It is very deeply connected to a healthy system, but also to the tourism industry. No matter where the spa is included, it needs to be seen as a very important part of the region. There are many changes in the spa industry during the COVID-19 pandemic. Most of the spas were very deeply influenced by economic problems connected to the pandemic. Customers' opinions and attitudes were also changed. Paper deals with the opinion of Czechs on spa in connection to pandemic COVID-19. Presented results come from socio-economic research conducted on 1012 Czech respondents aged 18+. The goals of the research are to gain the opinions of Czechs on spas; their willingness to visit them; and to gain the impact of pandemic COVID-19 on their willingness to stay in the spa. Czechs see spas like places for recovering from diseases and places for old people. 16 % of respondents see spas as an ideal method for recovering from COVID-19 diseas. Spa looks like quite expensive product. Spa industry need to work on its image as a product for all – for the sick and the healthy people.