Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines

@inbook{28325,
   author = {Zelený, Jiří and Macháčková, Karolina and Hán, Jan and Lošťák, Michal},
   address = {Singapore},
   booktitle = {Marketing and Smart Technologies},
   doi = {http://dx.doi.org/10.1007/978-981-16-9268-0_33},
   editor = {Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d.},
   keywords = {Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Singapore},
   isbn = {978-981-16-9267-3},
   pages = {395-406},
   publisher = {SpringerLink},
   title = {Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines},
   url = {https://link.springer.com/chapter/10.1007/978-981-16-9268-0_33},
   year = {2022}
}

TY  - CHAP
ID  - 28325
AU  - Zelený, Jiří - Macháčková, Karolina - Hán, Jan - Lošťák, Michal
PY  - 2022
TI  - Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines
VL  - Smart Innovation, Systems and Technologies, vol 279
PB  - SpringerLink
CY  - Singapore
SN  - 9789811692673
KW  - Czech Republic, qualitative research, sensory evaluation, terroir, VOC wines, willingness to pay
UR  - https://link.springer.com/chapter/10.1007/978-981-16-9268-0_33
N2  - The unique selling proposition (USP) as a major distinctive feature has been studied in various marketing researches. Our study uses sensory evaluation, a method introduced in many studies employing neuromarketing, to uncommonly examine the USP.
ER  - 

ZELENÝ, Jiří, Karolina MACHÁČKOVÁ, Jan HÁN a Michal LOŠŤÁK. Expectations versus Perceptions: The Role of Consumers’ Senses in Composing of USP for PDO Wines. Online. In Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. \textit{Marketing and Smart Technologies}. Singapore: SpringerLink, 2022, s.~395-406. Smart Innovation, Systems and Technologies, vol 279. ISBN~978-981-16-9267-3. Dostupné z: https://dx.doi.org/10.1007/978-981-16-9268-0\_{}33.