B 2021

Mezinárodní marketing

MACHKOVÁ, Hana and Martin MACHEK

Basic information

Original name

Mezinárodní marketing

Name in Czech

Mezinárodní marketing

Name (in English)

International Marketing

Authors

MACHKOVÁ, Hana and Martin MACHEK

Edition

5. vyd. Praha, 208 pp. 2021

Publisher

Grada Publishing, a.s.

Other information

Language

Czech

Type of outcome

Book on a specialized topic

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-271-3006-1

Keywords (in Czech)

marketing, marketingový výzkum, mezinárodní trhy, značková strategie, výrobková politika, cenová politika, komunikace,

Keywords in English

marketing, marketing research, international markets, brand strategy, product policy, price policy, communication
Changed: 1/7/2022 22:28, JUDr. Ing. Miroslav Okrouhlý, M.Sc.