PETŘÍČEK, Martin, Štěpán CHALUPA and Jiřina JENČKOVÁ. IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES. AD ALTA, Journal of Interdisciplinary Research,. Hradec Králové: MAGNANIMITAS, 2022, vol. 12, No 1, p. 135-138. ISSN 1804-7890. Available from: https://dx.doi.org/10.33543/1201.
Other formats:   BibTeX LaTeX RIS
Basic information
Original name IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
Name (in English) IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
Authors PETŘÍČEK, Martin, Štěpán CHALUPA and Jiřina JENČKOVÁ.
Edition AD ALTA, Journal of Interdisciplinary Research, Hradec Králové, MAGNANIMITAS, 2022, 1804-7890.
Other information
Type of outcome Article in a journal
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Doi http://dx.doi.org/10.33543/1201
UT WoS 000833537700022
Keywords in English Accommodation, Hotel, Hospitality, Revenue Management
Tags International impact, Reviewed
Changed by Changed by: doc. Ing. Martin Petříček, Ph.D., učo 14750. Changed: 24/8/2022 09:24.
Abstract
The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.
Abstract (in English)
The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.
PrintDisplayed: 16/9/2024 21:28