Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness ...

@proceedings{28725,
   author = {Zelený, Jiří},
   booktitle = {International Food Marketing Research Symposium 2022},
   keywords = {Cluster Analysis, Czech Republic, Grounded Theory, Qualitative Methodology, VOC},
   language = {eng},
   title = {Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines},
   url = {https://mgmt.au.dk/ifmrs},
   year = {2022}
}

TY  - CONF
ID  - 28725
AU  - Zelený, Jiří
PY  - 2022
TI  - Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines
KW  - Cluster Analysis, Czech Republic, Grounded Theory, Qualitative Methodology, VOC
UR  - https://mgmt.au.dk/ifmrs
N2  - This study aimed to identify clusters of PDO wine consumers in an innovative way that includes cultural capital (CC) as one of the clustering factors.
ER  - 

ZELENÝ, Jiří. Conference presentation: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines. In \textit{International Food Marketing Research Symposium 2022}. 2022.