B 2018

Mezinárodní marketing

ŠTĚDROŇ, Bohumír

Basic information

Original name

Mezinárodní marketing

Name in Czech

Mezinárodní marketing

Name (in English)

International Marketing

Authors

ŠTĚDROŇ, Bohumír

Edition

Praha, 320 pp. 2018

Publisher

C.H.Beck

Other information

Language

Czech

Type of outcome

Book on a specialized topic

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-7400-441-4

Keywords (in Czech)

marketing, mezinárodní marketing, zahraniční obchod, mezinárodní obchod, vývoz, dovoz

Keywords in English

Marketing, International Marketing, Foreign Trade, International Trade, Export, Import
Changed: 9/9/2022 18:32, JUDr. Ing. Miroslav Okrouhlý, M.Sc.