Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to ...

@inproceedings{31765,
   author = {Zelený, Jiří and Melas, Dávid and Studnička, Petr and Hán, Jan},
   address = {San Antonio, Texas},
   booktitle = {International Food Marketing Research Symposium at the Texas A&M University, Texas, USA},
   edition = {1st},
   editor = {Klaus Grunert},
   keywords = {combined methodology, Pierre Bourdieu, two-step clustering, VOC wines, wine consumers},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {San Antonio, Texas},
   pages = {150-157},
   publisher = {Institute of Food Products Marketing, International Forum for Food Products Marketing Research},
   title = {Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines},
   url = {https://mgmt.au.dk/ifmrs},
   year = {2022}
}

TY  - JOUR
ID  - 31765
AU  - Zelený, Jiří - Melas, Dávid - Studnička, Petr - Hán, Jan
PY  - 2022
TI  - Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines
PB  - Institute of Food Products Marketing, International Forum for Food Products Marketing Research
CY  - San Antonio, Texas
KW  - combined methodology, Pierre Bourdieu, two-step clustering, VOC wines, wine consumers
UR  - https://mgmt.au.dk/ifmrs
N2  - This study aimed to identify clusters of PDO wine consumers in an innovative way that includes cultural capital (CC) as one of the clustering factors.
ER  - 

ZELENÝ, Jiří, Dávid MELAS, Petr STUDNIČKA a Jan HÁN. Extended abstract: Profiling Wine Consumers and Tourists by Cultural Capital and Willingness to Pay: The Case of PDO Wines. Online. In Klaus Grunert. \textit{International Food Marketing Research Symposium at the Texas A\&{}M University, Texas, USA}. 1st. San Antonio, Texas: Institute of Food Products Marketing, International Forum for Food Products Marketing Research, 2022, s.~150-157.