| ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK a Lenka TURNEROVÁ. Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing. Online. In Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M. Marketing and Smart Technologies. Singapore: SpringerLink, 2023, s. 453–467, 14 s. Smart Innovation, Systems and Technologies, vol 344. ISBN 978-981-99-0332-0. Dostupné z: https://dx.doi.org/10.1007/978-981-99-0333-7_33. |
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@inbook{32745,
author = {Zelený, Jiří and Popl Petránková, Lada and Kubátová, Anna and Barták, Jan and Turnerová, Lenka},
address = {Singapore},
booktitle = {Marketing and Smart Technologies},
doi = {http://dx.doi.org/10.1007/978-981-99-0333-7_33},
editor = {Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M.},
keywords = {Consumer science, Cooking technology, Multisensory marketing, Neuro-sensory aspects, Regional production, Sensory evaluation},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Singapore},
isbn = {978-981-99-0332-0},
pages = {453–467},
publisher = {SpringerLink},
title = {Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing},
url = {https://link.springer.com/chapter/10.1007/978-981-99-0333-7_33},
year = {2023}
}
TY - CHAP
ID - 32745
AU - Zelený, Jiří - Popl Petránková, Lada - Kubátová, Anna - Barták, Jan - Turnerová, Lenka
PY - 2023
TI - Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing
VL - Smart Innovation, Systems and Technologies, vol 344
PB - SpringerLink
CY - Singapore
SN - 9789819903320
KW - Consumer science, Cooking technology, Multisensory marketing, Neuro-sensory aspects, Regional production, Sensory evaluation
UR - https://link.springer.com/chapter/10.1007/978-981-99-0333-7_33
N2 - This paper demonstrates that the typical digital phenomenon of ephemeral marketing can also appear in the case of food when triggering multiple senses, such as smell and taste.
ER -
ZELENÝ, Jiří, Lada POPL PETRÁNKOVÁ, Anna KUBÁTOVÁ, Jan BARTÁK a Lenka TURNEROVÁ. Changing Purchase Intentions Toward Bread and Pastry Products as an Example of Ephemeral Aroma Marketing. Online. In Reis, J.L., Del Rio Araujo, M., Reis, L.P., dos Santos, J.P.M. \textit{Marketing and Smart Technologies}. Singapore: SpringerLink, 2023, s.~453–467, 14 s. Smart Innovation, Systems and Technologies, vol 344. ISBN~978-981-99-0332-0. Dostupné z: https://dx.doi.org/10.1007/978-981-99-0333-7\_{}33.
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