Hotel services are one of the forms of personal services provided. Services play an irreplaceable role in people's lives because they satisfy human needs. The society is undergoing constant technical changes, modern technologies penetrate all areas and the hotel services do not remain aside. The guest is influenced by the development of automation technologies, and the rapid development of the Internet and software systems, expecting to meet these trends as part of the use of hotel services and will be able to fully use them as in other areas of life. The article aims to focus on these trends, especially on the analysis of consumers' preferences between self-service reception and classical reception, including other related services such as the use of modern lock systems or the introduction of telephone systems to ensure other hotel stays thanks to applications that allow modern phones. Research carried out at our university was used to determine the behavior of consumers. Obtained primary data can be seen as general information regarding the orientation and preferences of consumers in demand for hotel services offered by hotels using modern means.