Další formáty:
BibTeX
LaTeX
RIS
@book{34345, author = {Luís Reis, José and Zelený, Jiří and Gavurová, Beáta and Marques dos Santos, José Paulo}, address = {Singapore}, edition = {1}, keywords = {Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Singapore}, publisher = {Springer Nature Singapore Pte Ltd.}, title = {Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1}, url = {https://link.springer.com/book/9789819715510}, year = {2024} }
TY - BOOK ID - 34345 AU - Luís Reis, José - Zelený, Jiří - Gavurová, Beáta - Marques dos Santos, José Paulo PY - 2024 TI - Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1 VL - Vol. 1 PB - Springer Nature Singapore Pte Ltd. CY - Singapore KW - Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings UR - https://link.springer.com/book/9789819715510 N2 - Discusses smart technologies for effective solutions in business and marketing; Presents the outcomes of the ICMarkTech 2023 conference, held in Prague; Serves as a reference resource for researchers and practitioners in academia and industry ER -
LUÍS REIS, José, Jiří ZELENÝ, Beáta GAVUROVÁ a José Paulo MARQUES DOS SANTOS. \textit{Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1}. Online. 1. vyd. Singapore: Springer Nature Singapore Pte Ltd., 2024. Vol. 1.
|