Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1

@book{34345,
   author = {Luís Reis, José and Zelený, Jiří and Gavurová, Beáta and Marques dos Santos, José Paulo},
   address = {Singapore},
   edition = {1},
   keywords = {Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Singapore},
   publisher = {Springer Nature Singapore Pte Ltd.},
   title = {Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1},
   url = {https://link.springer.com/book/9789819715510},
   year = {2024}
}

TY  - BOOK
ID  - 34345
AU  - Luís Reis, José - Zelený, Jiří - Gavurová, Beáta - Marques dos Santos, José Paulo
PY  - 2024
TI  - Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1
VL  - Vol. 1
PB  - Springer Nature Singapore Pte Ltd.
CY  - Singapore
KW  - Artificial Intelligence, Virtual and Augmented Reality, Data Mining, Big Data, Marketing Data Science, Internet of Things, Machine Learning, Metaverse and NFT applied to Marketing, Digital Marketing, Tourism Marketing, ICMarkTech 2023 Proceedings
UR  - https://link.springer.com/book/9789819715510
N2  - Discusses smart technologies for effective solutions in business and marketing; Presents the outcomes of the ICMarkTech 2023 conference, held in Prague; Serves as a reference resource for researchers and practitioners in academia and industry
ER  - 

LUÍS REIS, José, Jiří ZELENÝ, Beáta GAVUROVÁ a José Paulo MARQUES DOS SANTOS. \textit{Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1}. Online. 1. vyd. Singapore: Springer Nature Singapore Pte Ltd., 2024. Vol. 1.