The Effect of UEFA Club Competitions on the Local Hospitality Performance

@article{35046,
   author = {Chalupa, Štěpán and Kocourek, Martin and Bieliková, Hana and Petříček, Martin},
   article_location = {Serbia},
   article_number = {2},
   doi = {http://dx.doi.org/10.18421/TEM132-51},
   keywords = {Revenue management, hotel performance, event management, sports events effect.},
   language = {eng},
   issn = {2217-8309},
   journal = {TEM Journal},
   title = {The Effect of UEFA Club Competitions on the Local Hospitality Performance},
   url = {https://www.temjournal.com/content/132/TEMJournalMay2024_1371_1377.pdf},
   volume = {13},
   year = {2024}
}

TY  - JOUR
ID  - 35046
AU  - Chalupa, Štěpán - Kocourek, Martin - Bieliková, Hana - Petříček, Martin
PY  - 2024
TI  - The Effect of UEFA Club Competitions on the Local Hospitality Performance
JF  - TEM Journal
VL  - 13
IS  - 2
SP  - 1371-1377
EP  - 1371-1377
PB  - UIKTEN - Association for Information Communication Technology Education and Science,Serbia
SN  - 22178309
KW  - Revenue management, hotel performance, event management, sports events effect.
UR  - https://www.temjournal.com/content/132/TEMJournalMay2024_1371_1377.pdf
N2  - Sports events significantly affect the hosting destination and the interest in its visiting. Previous studies focused mainly on longitudinal events like the Olympic Games and FIFA World Cups, where the single-day events were not investigated. The paper investigates how hosting UEFA competition finals affects the local hospitality industry's performance. The study adopted the benchmarking data from Smith Travel Research (STR) and evaluated the impact on the occupancy and prices of accommodation facilities. The results show a significant pricing effect for the day of the event and the day before the finals. There was increased demand when focusing on the occupancy rate, but not as significant as for the prices. No longterm effect on the hospitality industry was identified, and, in some cases, the negative effect might be perceived after the event's termination. To benefit from the event with significant interest from football fans, hoteliers should increase the sales rates, provide the guests with a broader range of services, and cooperate with the event organisers to increase the total performance.
ER  - 

CHALUPA, Štěpán, Martin KOCOUREK, Hana BIELIKOVÁ a Martin PETŘÍČEK. The Effect of UEFA Club Competitions on the Local Hospitality Performance. \textit{TEM Journal}. Serbia: UIKTEN - Association for Information Communication Technology Education and Science,Serbia, 2024, roč.~13, č.~2, s.~1371-1377. ISSN~2217-8309. Dostupné z: https://dx.doi.org/10.18421/TEM132-51.