Detailed Information on Publication Record
2024
The Effect of UEFA Club Competitions on the Local Hospitality Performance
CHALUPA, Štěpán, Martin KOCOUREK, Hana BIELIKOVÁ and Martin PETŘÍČEKBasic information
Original name
The Effect of UEFA Club Competitions on the Local Hospitality Performance
Authors
CHALUPA, Štěpán, Martin KOCOUREK, Hana BIELIKOVÁ and Martin PETŘÍČEK
Edition
TEM Journal, Serbia, UIKTEN - Association for Information Communication Technology Education and Science,Serbia, 2024, 2217-8309
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Country of publisher
Serbia
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Revenue management, hotel performance, event management, sports events effect.
Tags
International impact, Reviewed
Změněno: 4/6/2024 09:35, Ing. Štěpán Chalupa, Ph.D.
Abstract
V originále
Sports events significantly affect the hosting destination and the interest in its visiting. Previous studies focused mainly on longitudinal events like the Olympic Games and FIFA World Cups, where the single-day events were not investigated. The paper investigates how hosting UEFA competition finals affects the local hospitality industry's performance. The study adopted the benchmarking data from Smith Travel Research (STR) and evaluated the impact on the occupancy and prices of accommodation facilities. The results show a significant pricing effect for the day of the event and the day before the finals. There was increased demand when focusing on the occupancy rate, but not as significant as for the prices. No longterm effect on the hospitality industry was identified, and, in some cases, the negative effect might be perceived after the event's termination. To benefit from the event with significant interest from football fans, hoteliers should increase the sales rates, provide the guests with a broader range of services, and cooperate with the event organisers to increase the total performance.