CHALUPA, Štěpán, Martin KOCOUREK, Hana BIELIKOVÁ and Martin PETŘÍČEK. The Effect of UEFA Club Competitions on the Local Hospitality Performance. TEM Journal. Serbia: UIKTEN - Association for Information Communication Technology Education and Science,Serbia, 2024, vol. 13, No 2, p. 1371-1377. ISSN 2217-8309. Available from: https://dx.doi.org/10.18421/TEM132-51.
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Basic information
Original name The Effect of UEFA Club Competitions on the Local Hospitality Performance
Authors CHALUPA, Štěpán, Martin KOCOUREK, Hana BIELIKOVÁ and Martin PETŘÍČEK.
Edition TEM Journal, Serbia, UIKTEN - Association for Information Communication Technology Education and Science,Serbia, 2024, 2217-8309.
Other information
Original language English
Type of outcome Article in a journal
Country of publisher Serbia
Confidentiality degree is not subject to a state or trade secret
WWW URL
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Doi http://dx.doi.org/10.18421/TEM132-51
Keywords in English Revenue management, hotel performance, event management, sports events effect.
Tags International impact, Reviewed
Changed by Changed by: Ing. Štěpán Chalupa, Ph.D., učo 10522. Changed: 4/6/2024 09:35.
Abstract
Sports events significantly affect the hosting destination and the interest in its visiting. Previous studies focused mainly on longitudinal events like the Olympic Games and FIFA World Cups, where the single-day events were not investigated. The paper investigates how hosting UEFA competition finals affects the local hospitality industry's performance. The study adopted the benchmarking data from Smith Travel Research (STR) and evaluated the impact on the occupancy and prices of accommodation facilities. The results show a significant pricing effect for the day of the event and the day before the finals. There was increased demand when focusing on the occupancy rate, but not as significant as for the prices. No longterm effect on the hospitality industry was identified, and, in some cases, the negative effect might be perceived after the event's termination. To benefit from the event with significant interest from football fans, hoteliers should increase the sales rates, provide the guests with a broader range of services, and cooperate with the event organisers to increase the total performance.
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