Detailed Information on Publication Record
2024
Application of revenue management practices in short-term rental management
CHALUPA, Štěpán and Martin PETŘÍČEKBasic information
Original name
Application of revenue management practices in short-term rental management
Name (in English)
Application of revenue management practices in short-term rental management
Authors
CHALUPA, Štěpán and Martin PETŘÍČEK
Edition
Journal of Revenue and Pricing Management, Palgrave Macmillan, 2024, 1476-6930
Other information
Type of outcome
Článek v odborném periodiku
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Keywords in English
Revenue management implementation; Short-term rentals; MERMI model; Evaluation of revenue management practices
Tags
International impact, Reviewed
Změněno: 26/11/2024 08:27, doc. Ing. Martin Petříček, Ph.D.
V originále
Short-term rentals are continuously developing and impacting the hospitality industry. In some cases, we can identify synergies; in others, we can identify direct competition or substitution of standard accommodation services. The paper aims to investigate the level of application of revenue management principles in short-term rental operations based on the MERMI model applied previously in the hospitality industry. The result shows that the hosts are strongly influenced by the competition, where the proper understanding of historical data and customer behaviour is not considered. The host focusses on pricing, and capacity management plays a significant role only for the multi-property hosts.
In English
Short-term rentals are continuously developing and impacting the hospitality industry. In some cases, we can identify synergies; in others, we can identify direct competition or substitution of standard accommodation services. The paper aims to investigate the level of application of revenue management principles in short-term rental operations based on the MERMI model applied previously in the hospitality industry. The result shows that the hosts are strongly influenced by the competition, where the proper understanding of historical data and customer behaviour is not considered. The host focusses on pricing, and capacity management plays a significant role only for the multi-property hosts.