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NOVÉ MOŽNOSTI KOMUNIKACE KORPORACÍ S KLIENTY

MASTNÝ, Jan

Basic information

Original name

NOVÉ MOŽNOSTI KOMUNIKACE KORPORACÍ S KLIENTY

Name in Czech

NOVÉ MOŽNOSTI KOMUNIKACE KORPORACÍ S KLIENTY

Name (in English)

NEW TRENDS OF CORPORATE COMMUNICATION WITH GENERATION Y CLIENTS

Authors

MASTNÝ, Jan

Edition

Olomouc, Znalosti pro tržní praxi 2011, p. 413-419, 7 pp. 2011

Publisher

Societas Scientiarum Olomucensis II.

Other information

Language

Czech

Type of outcome

Stať ve sborníku

Field of Study

50200 5.2 Economics and Business

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-87533-02-4

Keywords (in Czech)

Komunikace, CRM systémy, Sociální sítě, Facebook, Twitter, Skype,2nd life, Cloud

Keywords in English

Communication, CRM systems, Social networks, Facebook, Twitter, Skype, 2nd life, Cloud

Tags

International impact, Reviewed
Změněno: 15/5/2012 21:55, Ing. Jan Mastný

Abstract

In English

Contribution is about new trends of corporate communication with generation Y clients. Compared are CRM systems, social networks, 2nd life and Cloud systems.