MASTNÝ, Jan. NOVÉ MOŽNOSTI KOMUNIKACE KORPORACÍ S KLIENTY (NEW TRENDS OF CORPORATE COMMUNICATION WITH GENERATION Y CLIENTS). In PhDr. Klára Bendová, Lucie Vavrysová. Znalosti pro tržní praxi 2011. Olomouc: Societas Scientiarum Olomucensis II., 2011, p. 413-419. ISBN 978-80-87533-02-4.
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Basic information
Original name NOVÉ MOŽNOSTI KOMUNIKACE KORPORACÍ S KLIENTY
Name in Czech NOVÉ MOŽNOSTI KOMUNIKACE KORPORACÍ S KLIENTY
Name (in English) NEW TRENDS OF CORPORATE COMMUNICATION WITH GENERATION Y CLIENTS
Authors MASTNÝ, Jan.
Edition Olomouc, Znalosti pro tržní praxi 2011, p. 413-419, 7 pp. 2011.
Publisher Societas Scientiarum Olomucensis II.
Other information
Original language Czech
Type of outcome Proceedings paper
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN 978-80-87533-02-4
Keywords (in Czech) Komunikace, CRM systémy, Sociální sítě, Facebook, Twitter, Skype,2nd life, Cloud
Keywords in English Communication, CRM systems, Social networks, Facebook, Twitter, Skype, 2nd life, Cloud
Tags International impact, Reviewed
Changed by Changed by: Ing. Jan Mastný, učo 4093. Changed: 15/5/2012 21:55.
Abstract (in English)
Contribution is about new trends of corporate communication with generation Y clients. Compared are CRM systems, social networks, 2nd life and Cloud systems.
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