2006
Marketing for hospitality and tourism
KOTLER, P R and J T Makens J BOWENBasic information
Original name
Marketing for hospitality and tourism
Authors
KOTLER, P R and J T Makens J BOWEN
Edition
Upper Saddle River, Prentice Hall, 2006
Other information
Type of outcome
Article in a journal
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Changed: 17/9/2012 12:43, Ing. Stanislava Belešová, PhD.