D 2012

Uplatnění modelu konkurenceschopnosti v lázeňství

ATTL, Pavel

Basic information

Original name

Uplatnění modelu konkurenceschopnosti v lázeňství

Name in Czech

Uplatnění modelu konkurenceschopnosti v lázeňství

Name (in English)

Application of Competitiveness Models in the Spa Industry

Authors

Edition

Banská Bystrica, p. 20-25, 6 pp. 2012

Publisher

Ekonomická fakulta Univerzity Mateja Bela v Banské Bystrici

Other information

Language

Czech

Type of outcome

Proceedings paper

Field of Study

50200 5.2 Economics and Business

Confidentiality degree

is not subject to a state or trade secret

Publication form

storage medium (CD, DVD, flash disk)

Organization unit

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

ISBN

978-80-557-0351-0

Keywords (in Czech)

Konkurenceschopnost, lázeňský cestovní ruch, model ETI

Keywords in English

Competitiveness. Model ETI. Spa tourism.

Tags

International impact, Reviewed
Changed: 4/6/2013 10:57, Ing. Pavel Attl, Ph.D.

Abstract

In English

The spa industry in the Czech Republic, as in many European countries, is a part of a very competitive environment. The issue of competitiveness must be addressed not only to the spa organizations, but also to the spa regions. This situation forces the management of spa towns to constantly look for new approaches and methods to improve their market position. In addition to applying general models of competitiveness, such as Porter’s Five Forces, special models are being developed for the needs of tourism and spa industries. Although there is a sufficient theoretical background and knowledge in this area, the implementation of these models in the Czech Republic has so far been limited.