2007
Moderní marketing
KOTLER, Philip, Veronica WONG, John SAUNDERS and Gary ARMSTRONGBasic information
Original name
Moderní marketing
Name in Czech
Moderní marketing
Authors
KOTLER, Philip, Veronica WONG, John SAUNDERS and Gary ARMSTRONG
Edition
Praha, 2007
Publisher
Grada Publishing
Other information
Type of outcome
Book on a specialized topic
Confidentiality degree
is not subject to a state or trade secret
Organization unit
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
ISBN
978-80-247-1545-2
Changed: 26/8/2013 11:55, Ing. Bc. Jan Chromý, Ph.D.