Marketing for Hospitality and Tourism

@book{9645,
   author = {Kotler, P and Bowen, J T and Makens, J C},
   address = {Upper Saddle River},
   edition = {5 vyd.},
   location = {Upper Saddle River},
   isbn = {978-0-13-504559-6},
   publisher = {Prentice Hall},
   title = {Marketing for Hospitality and Tourism},
   year = {2010}
}

TY  - BOOK
ID  - 9645
AU  - Kotler, P - Bowen, J T - Makens, J C
PY  - 2010
TI  - Marketing for Hospitality and Tourism
PB  - Prentice Hall
CY  - Upper Saddle River
SN  - 9780135045596
ER  - 

KOTLER, P, J T BOWEN a J C MAKENS. \textit{Marketing for Hospitality and Tourism}. 5 vyd. Upper Saddle River: Prentice Hall, 2010, 683 s. ISBN~978-0-13-504559-6.