Marketing for Hospitality and Tourism

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Publications Přehled o publikaci

Přehled o publikaci

B 2010

Marketing for Hospitality and Tourism

KOTLER, P, J T BOWEN and J C MAKENS

Basic information

Original name

Marketing for Hospitality and Tourism

Authors

KOTLER, P, J T BOWEN and J C MAKENS

Edition

5 vyd. Upper Saddle River, 683 pp. 2010

Publisher

Prentice Hall

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

ISBN

978-0-13-504559-6

Changed: 11/9/2013 15:06, Ing. Stanislava Belešová, PhD.

KOTLER, P, J T BOWEN and J C MAKENS. Marketing for Hospitality and Tourism. 5 vyd. Upper Saddle River: Prentice Hall, 2010, 683 pp. ISBN 978-0-13-504559-6.

@book{9645,
   author = {Kotler, P and Bowen, J T and Makens, J C},
   address = {Upper Saddle River},
   edition = {5 vyd.},
   location = {Upper Saddle River},
   isbn = {978-0-13-504559-6},
   publisher = {Prentice Hall},
   title = {Marketing for Hospitality and Tourism},
   year = {2010}
}

TY  - BOOK
ID  - 9645
AU  - Kotler, P - Bowen, J T - Makens, J C
PY  - 2010
TI  - Marketing for Hospitality and Tourism
PB  - Prentice Hall
CY  - Upper Saddle River
SN  - 9780135045596
ER  -

KOTLER, P, J T BOWEN and J C MAKENS. \textit{Marketing for Hospitality and Tourism}. 5 vyd. Upper Saddle River: Prentice Hall, 2010, 683 pp. ISBN~978-0-13-504559-6.