Marketing Management in Hospitality and Tourism Industry (master's combined specialized)

1st year
1st term
UCP:CR116 Management of Tourism • 100 %
UCP:EK113 Macroeconomics for Master Studies • 100 %
UCP:JA130 English language • 100 %
UCP:MA135 Marketing analysis • 100 %
UCP:MT109 Applied statistics • 100 %
UCP:MG126 Strategic Management • 80 %
2nd term
UCP:EK114 Microeconomics • 80 %
UCP:EK115 Management of Enterprise Finance • 80 %
UCP:JA140 Anglický jazyk • 80 %
UCP:MA133 E-business in HORECA sector • 80 %
UCP:MA136 Marketing strategies • 80 %
UCP:MA137 Marketing Research • 80 %
UCP:MG130 Research methods • 80 %
UCP:EK116 Management accounting • 20 %
UCP:HO180 International Enterprise in Hospitality and Gastronomy • 20 %
UCP:MA139 Digital marketing • 20 %
UCP:MA170 Social Marketing • 20 %
UCP:MG131 Project management • 20 %
UCP:MK133 Practical Training • 20 %
UCP:SZ107 Diploma Paper Seminar • 20 %
2nd year
3rd term
UCP:EK116 Management accounting • 100 %
UCP:HO180 International Enterprise in Hospitality and Gastronomy • 100 %
UCP:MA139 Digital marketing • 100 %
UCP:MA170 Social Marketing • 100 %
UCP:MG131 Project management • 100 %
UCP:MK133 Practical Training • 100 %
UCP:SZ107 Diploma Paper Seminar • 25 %
4th term
UCP:CR166 Quality Management Systems • 100 %
UCP:EK120 Public finance • 100 %
UCP:EK122 Quantitative methods in management • 100 %
UCP:MA140 Marketing of small and medium-sized companies • 100 %
UCP:MA171 Selected marketing activities • 100 %
UCP:MG132 Market psychology and consumer behaviour • 100 %
UCP:SZ108 Final State Exam Seminar • 100 %
UCP:SZ109 Diploma Thesis • 100 %

The information was preprocessed: 6/6/2026 14:27

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