UCP:EKE65 Revenue Management - Course Information
EKE65 Revenue Management
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.summer 2020
- Extent and Intensity
- 0/2/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing. Kwasi Asare Baffour Danquah (seminar tutor)
doc. Ing. Martin Petříček, Ph.D. (alternate examiner) - Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- The aim of the course is to provide knowledge and skills in the field of price management and hotel costs from the point of view of revenue management.
- Syllabus
- 1. Introduction to Revenue Management 2. The strategic importance of the hotel price 3. Product value, value relationship, price and product quality 4. Differentiated valuation 5. Obligations of the revenue manager in the hotel, ethical aspects of revenue management 6. Forecast demand 7. Calculation of examples for demand forecast, hotel demand forecast 8. Cost management and hotel prices 9. Overbooking and overbooking at the hotel 10. Management of distribution channels in the hotel 11. Evaluation of the efficiency of the hotel's revenue management 12. Revenue management at the hospitality facility
- Literature
- required literature
- Ivanov, Stanislav (2014). Hotel Revenue Management: From Theory to Practice. Varna: Zangador. ISBN: 978-954-92786-3-7
- Teaching methods
- Lectures and presentations of case studies
- Assessment methods
- Final test (100 %)
- Language of instruction
- English
- Further Comments
- The course can also be completed outside the examination period.
- Enrolment Statistics (summer 2020, recent)
- Permalink: https://is.ucp.cz/course/ucp/summer2020/EKE65