EKE65 Revenue Management

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
winter 2022
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Martin Pop, Ph.D. (seminar tutor)
Ing. Jiří Zelený, Ph.D. (alternate examiner)
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is to provide knowledge and skills in the field of price management and hotel costs from the point of view of revenue management.
Syllabus
  • 1. Introduction to Revenue Management 2. The strategic importance of the hotel price 3. Product value, value relationship, price and product quality 4. Differentiated valuation 5. Obligations of the revenue manager in the hotel, ethical aspects of revenue management 6. Forecast demand 7. Calculation of examples for demand forecast, hotel demand forecast 8. Cost management and hotel prices 9. Overbooking and overbooking at the hotel 10. Management of distribution channels in the hotel 11. Evaluation of the efficiency of the hotel's revenue management 12. Revenue management at the hospitality facility
Literature
    required literature
  • DAVID K. HAYES and ALLISHA MILLER. Revenue management for the hospitality industry. John Wiley & Sons, Inc., Hoboken, New Jersey, 2011. ISBN 978-0-470-39308-6. info
    recommended literature
  • Ivanov, Stanislav (2014). Hotel Revenue Management: From Theory to Practice. Varna: Zangador. ISBN: 978-954-92786-3-7
Teaching methods
Student presentations of case studies, class discussion about topics and news.
Assessment methods
To obtain the credit it is necessary to meet the following 3 conditions: 1) Active participation in at least 75% of seminars (75 % attendace) 2) PPT Presentations of the selected topics (30 minutes + discussion) 3) Discussion about news connected with the revenue management 4) Final test (50 % of correct answers is needed to pass)
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Teacher's information
Ing. Martin Pop, Ph.D. pop@vsh.cz Consultation hours listed in the IS.
The course is also listed under the following terms winter 2018, summer 2019, summer 2020, summer 2021, summer 2022, summer 2024.
  • Enrolment Statistics (winter 2022, recent)
  • Permalink: https://is.ucp.cz/course/ucp/winter2022/EKE65