UCP:MAE32 Information and Communication - Course Information

MAE32 Information and Communication Technology

Extent and Intensity

2/2/0. 5 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Štěpán Chalupa, Ph.D. (lecturer)
Ing. Štěpán Chalupa, Ph.D. (seminar tutor)

Guaranteed by

Ing. Štěpán Chalupa, Ph.D.
Katedra managementu – University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Hospitality Management (Study in English) (programme UCP, BC)

Course objectives (in Czech)

GOAL: The course introduces students with the basic concepts and technical equipment of the discipline. It presents the basic procedures for analyzing the proposed systems, with particular emphasis on the use of information and communication technologies, including computer networks and the Internet. The course characterizes different types of e-commerce with an emphasis on the principles of electronic commerce, building supply chains, and using CRM, SRM, and SCM. The course introduces students with ERP systems and their connection with electronic trading. Important parts of the course are electronic payment systems, legal and ethical issues of electronic commerce, and electronic communication. KNOWLEDGE: Students will acquire basic knowledge about the information and communication technologies and possibilities of their application in practice. SKILLS: Students will be able to assess what ICT equipment will be optimal for the company. They will be able to solve some specific practical situations with using ICT. They will get knowledge of modern information systems used in service sphere. Students will be able to use basic software and hardware resources. COMPETENCE: Obtained knowledge and skills are essential for university’s graduates in performing managerial functions at operational and middle management level. Their ability to analyze the situation and choose the best solution with usage of ICT and IS has a particular importance.

Syllabus

• 1. Data, information, knowledge and data processing. 2. Technical equipment of hotels, travel agencies and spa facilities. 3. Analysis of the proposed system and its parts. 4. Analysis of ICT Systems. 5. Networks. Communication in the Internet. Means of company self presentation. 6. Electronic Trading. 7. CRM Systems in Ecommerce. 8. Building Supply Chains. 9. Usage of SRM and SCM systems. 10. Business Information Systems. 11. ERP systems and their relation to e-commerce. 12. Electronic Payment Systems. 13. Legal and Ethical Issues of Electronic Commerce.

Literature

required literature
• REID, Robert D. and David C. BOJANIC. Hospitality Marketing Management. 5th ed. John Wiley & Sons, 2010. ISBN 978-0-470-08858-6. info
• KOTLER, P, J T BOWEN and J C MAKENS. Marketing for Hospitality and Tourism. 5 vyd. Upper Saddle River: Prentice Hall, 2010, 683 pp. ISBN 978-0-13-504559-6. info

recommended literature
• BOVIE, D a F BUTTLE. Hospitality Marketing. Principles and Practice. 2 vyd. Oxford: Elsevier, 2011. 434 s.
• • DILLER, M. Information systems iín tourism. 2011. ISBN 978-81-7446-909-0
• KOTLER, Philip and Gary ARMSTRONG. Marketing. Grada, 2004. ISBN 80-247-0513-3. info

Teaching methods

Lectures, presentations, practical training

Assessment methods

Practical test based on knowledge of MS Office tools (20 %), presentation (30 %) and written test (50 %) that consists of 15 questions - 60 % of correct answers is needed to pass.
Minimum level for subject passing is 70 %.

Language of instruction

English

Further comments (probably available only in Czech)

Information on completion of the course: z | zk
The course can also be completed outside the examination period.

• Enrolment Statistics (winter 2016, recent)
  
• Permalink: https://is.ucp.cz/course/ucp/winter2016/MAE32