HOE202 Hotel Reservation and Restaurant Systems

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
winter 2020
Extent and Intensity
2/2/0. 5 credit(s). Recommended Type of Completion: zk (examination). Other types of completion: z (credit).
Teacher(s)
Ing. Štěpán Chalupa, Ph.D. (lecturer)
Ing. Štěpán Chalupa, Ph.D. (seminar tutor)
Ing. Jiří Zelený, Ph.D. (alternate examiner)
Guaranteed by
Contact Person: Ing. Štěpán Chalupa, Ph.D.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
GOAL: The goal of the subject is widening the theoretical knowledge of the distribution of hotel services.
KNOWLEDGE: Student will gain a general knowledge of e-business with a focus on hotel product distribution. Nevertheless, the student will gain knowledge about selected distribution channels, their pros and cons. Lastly, the student will gain knowledge about marketing segmentation and its specification within the hospitality industry.
SKILS: Successful passing of the course will give the student the ability to use fluently PMS and POS systems. These skills are required for further use of other systems.
COMPETENCE: Student is able to apply gained knowledge while creating effective distribution mix with a focus on direct channels. The student is able to work with PMS and POS systems and use them for Front-Office activities (reception and reservations department).
Syllabus
  • 1. Hotel information system 2. Distribution of hotel products 3. Market segmentation 4. Offline distribution and its characteristics 5. Online distribution and its characteristics 6. OTA – online travel agents. 7. GDS – Global distribution systems. 8. Meta-Search Engines. 9. Websites and Web Booking Engines 10. Social networks and their importance within the distribution 11. Complex solutions in hotel e-business 12. POS 13. Online reservation portals in gastronomy
Literature
    required literature
  • BOJANIC, D. C., REID, R. D. Hospitality marketing management. New York: Wiley, 2016. ISBN 978 - 1 - 119 - 19515 - 3 .
  • KOTLER, P. T., BOWEN, J. T., MAKENS, J., BALOGLU, S. Marketing for Hospitality and Tourism. London: Pearson Education Limited, 2016. ISBN 978 - 1 - 292 - 15616 - 3.
    recommended literature
  • TESONE, D. V. Hospitality information systems and E - commerce. Hoboken, N.J.: Wiley, 2006. ISBN 978 - 0 - 471 - 47849 - 2 .
  • WEARNE, N., MORRISON, A. J. Hospitality marketing. New York: Rout ledge, 2011. ISBN 0 - 7506 - 2688 - 7.
Teaching methods
Lectures and seminars.
Assessment methods
Student receives credit for active attendance on at least 75 % of the seminar. During seminars, the student must fulfil partial objectives connected with selected PMS and POS systems. Written examination consist of two separate parts focused on theoretical knowledge of distribution in the hospitality industry and market knowledge of usable tools. To pass, students need to get at least 60% of the possible points for individual parts.
Language of instruction
English
The course is also listed under the following terms winter 2019, winter 2021, winter 2022, winter 2023, winter 2024.
  • Enrolment Statistics (winter 2020, recent)
  • Permalink: https://is.ucp.cz/course/ucp/winter2020/HOE202