HOE202 Hotel Reservation and Restaurant Systems

University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
winter 2019
Extent and Intensity
2/2/0. 5 credit(s). Recommended Type of Completion: zk (examination). Other types of completion: z (credit).
Teacher(s)
Ing. Štěpán Chalupa, Ph.D. (lecturer)
Ing. Štěpán Chalupa, Ph.D. (seminar tutor)
doc. Mgr. Ing. Karel Chadt, CSc. (alternate examiner)
Guaranteed by
Ing. Štěpán Chalupa, Ph.D.
Katedra hotelnictví – University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Contact Person: Ing. Štěpán Chalupa, Ph.D.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
GOAL: The goal of the subject is widening the theoretical knowledge of distribution of hotel services.
KNOWLEDGE: Student will gain general knowledge of e-business with focus on hotel product distribution. Nevertheless, student will gain knowledge about selected distribution channels, their pros and cons. Lastly, student will gain knowledge about marketing segmentation and its specification within hospitality industry.
SKILS: Successful passing of the course will give student the ability to use fluently PMS and POS systems. These skills are required for further use of other systems.
COMPETENCE: Student is able to apply gained knowledge while creating effective distribution mix with focus on direct channels. Student is able to work with PMS and POS systems and use them for Front-Office activities (reception and reservations department).
Syllabus
  • 1. Hotel information system 2. Distribution of hotel products 3. Market segmentation 4. Offline distribution and its characteristics 5. Online distribution and its characteristics 6. OTA – online travel agents. 7. GDS – Global distribution systems. 8. Meta-Search Engines. 9. Websites and Web Booking Engines 10. Social networks and their importance within distribution 11. Complex solutions in hotel e-business 12. POS 13. Online reservation portals in gastronomy
Literature
    required literature
  • BOJANIC, D. C., REID, R. D. Hospitality marketing management. New York: Wiley, 2016. ISBN 978 - 1 - 119 - 19515 - 3 .
  • KOTLER, P. T., BOWEN, J. T., MAKENS, J., BALOGLU, S. Marketing for Hospitality and Tourism. London: Pearson Education Limited, 2016. ISBN 978 - 1 - 292 - 15616 - 3.
    recommended literature
  • TESONE, D. V. Hospitality information systems and E - commerce. Hoboken, N.J.: Wiley, 2006. ISBN 978 - 0 - 471 - 47849 - 2 .
  • WEARNE, N., MORRISON, A. J. Hospitality marketing. New York: Rout ledge, 2011. ISBN 0 - 7506 - 2688 - 7.
Teaching methods
Lectures and seminars.
Assessment methods
Student receives credit for active attendance on at least 75 % of seminar. Duirng seminars, student must fulfill partial objecives connected with selected PMS and POS systems. Written examination consist of 3 separate parts focused on theoretical knowledge of distribution in hospitality industry, market knowledge os usable tools and systems and practical knowledge of use of selected PMS and POS.
Language of instruction
English
The course is also listed under the following terms winter 2020, winter 2021, winter 2022, winter 2023.
  • Enrolment Statistics (winter 2019, recent)
  • Permalink: https://is.ucp.cz/course/ucp/winter2019/HOE202