MAE32 Information and Communication Technology

University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
zima 2016
Rozsah
2/2/0. 5 kr. Ukončení: zk.
Vyučující
Ing. Štěpán Chalupa, Ph.D. (přednášející)
Ing. Štěpán Chalupa, Ph.D. (cvičící)
Garance
Ing. Štěpán Chalupa, Ph.D.
Katedra managementu – University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory/plány
Cíle předmětu
GOAL: The course introduces students with the basic concepts and technical equipment of the discipline. It presents the basic procedures for analyzing the proposed systems, with particular emphasis on the use of information and communication technologies, including computer networks and the Internet. The course characterizes different types of e-commerce with an emphasis on the principles of electronic commerce, building supply chains, and using CRM, SRM, and SCM. The course introduces students with ERP systems and their connection with electronic trading. Important parts of the course are electronic payment systems, legal and ethical issues of electronic commerce, and electronic communication. KNOWLEDGE: Students will acquire basic knowledge about the information and communication technologies and possibilities of their application in practice. SKILLS: Students will be able to assess what ICT equipment will be optimal for the company. They will be able to solve some specific practical situations with using ICT. They will get knowledge of modern information systems used in service sphere. Students will be able to use basic software and hardware resources. COMPETENCE: Obtained knowledge and skills are essential for university’s graduates in performing managerial functions at operational and middle management level. Their ability to analyze the situation and choose the best solution with usage of ICT and IS has a particular importance.
Osnova
  • 1. Data, information, knowledge and data processing. 2. Technical equipment of hotels, travel agencies and spa facilities. 3. Analysis of the proposed system and its parts. 4. Analysis of ICT Systems. 5. Networks. Communication in the Internet. Means of company self presentation. 6. Electronic Trading. 7. CRM Systems in Ecommerce. 8. Building Supply Chains. 9. Usage of SRM and SCM systems. 10. Business Information Systems. 11. ERP systems and their relation to e-commerce. 12. Electronic Payment Systems. 13. Legal and Ethical Issues of Electronic Commerce.
Literatura
    povinná literatura
  • REID, Robert D. a David C. BOJANIC. Hospitality Marketing Management. 5. vyd. John Wiley & Sons, 2010. ISBN 978-0-470-08858-6. info
  • KOTLER, P, J T BOWEN a J C MAKENS. Marketing for Hospitality and Tourism. 5 vyd. Upper Saddle River: Prentice Hall, 2010, 683 s. ISBN 978-0-13-504559-6. info
    doporučená literatura
  • BOVIE, D a F BUTTLE. Hospitality Marketing. Principles and Practice. 2 vyd. Oxford: Elsevier, 2011. 434 s.
  • • DILLER, M. Information systems iín tourism. 2011. ISBN 978-81-7446-909-0
  • KOTLER, Philip a Gary ARMSTRONG. Marketing. Grada, 2004. ISBN 80-247-0513-3. info
Výukové metody
Lectures, presentations, practical training
Metody hodnocení
Practical test based on knowledge of MS Office tools (20 %), presentation (30 %) and written test (50 %) that consists of 15 questions - 60 % of correct answers is needed to pass.
Minimum level for subject passing is 70 %.
Vyučovací jazyk
Angličtina
Další komentáře
Poznámka k ukončení předmětu: z | zk
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích zima 2013, zima 2014, zima 2015, zima 2017, zima 2018, zima 2019, zima 2020, zima 2021, zima 2022, zima 2023.