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@inproceedings{14645, author = {Máče, Jan and Zeman, David and Hřebík, František}, address = {Zagreb}, edition = {první}, editor = {Vladimir Šimovič, Ljubica Bakič-Tomič, Zuzana Hubinková}, keywords = {theory of rational decision-making, heuristic method, cognitive psychology, decision making under uncertainty, the Allais paradox}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Zagreb}, pages = {151-156}, publisher = {Faculty of Teacher Education of the University of Zagreb}, title = {Decision - Making in Economic Theory}, year = {2015} }
TY - JOUR ID - 14645 AU - Máče, Jan - Zeman, David - Hřebík, František PY - 2015 TI - Decision - Making in Economic Theory PB - Faculty of Teacher Education of the University of Zagreb CY - Zagreb KW - theory of rational decision-making, heuristic method, cognitive psychology, decision making under uncertainty, the Allais paradox N2 - The basis of economic decision-making processes are always individual entities. Traditional economic science assumes that individual actors behave rationally and have only one aim in their decision-making, which is to maximize expected utility. The authors of modern economic theory, however, have come to realize that the decision-making of economic agents is a much more complicated process, which includes psychological factors. The basis of economic decision-making processes are always individual entities. Traditional economic science assumes that individual actors behave rationally and have only one aim in their decision-making, which is to maximize expected utility. The authors of modern economic theory, however, have come to realize that the decision-making of economic agents is a much more complicated process, which includes psychological factors. ER -
MÁČE, Jan, David ZEMAN a František HŘEBÍK. \textit{Decision - Making in Economic Theory}. první. Zagreb: Faculty of Teacher Education of the University of Zagreb, 2015, s.~151-156.
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